‘O’Clock: Time Design, Design Time’

October 13, 2011

Artistas e designers exploram o conceito de tempo em suas obras para a exposição ‘O’Clock: Time Design, Design Time’ no Triennale Design Museum de Milão, patrocinada pela Panerai. A fabricante de relógios italiana primeiro teve seus relógios aplicados por Damien Hirst nas obras ‘Skull with Watch’ em 2005, ‘The Tranquility of Solitude (for George Dyer)’ em 2006 e ‘Killing Time’ em 2008.

Além de abranger obras de Marc Newson, Darren Almond e Marteen Baas, a exposição que reflete sobre memória, eternidade e morte também tem a participação de João Wilbert. O tecnólogo criativo brasileiro contribuiu com seu ‘Relógio Esquisito‘, uma série de telas interativas que mostram imagens de objetos parecidos com números enviados por pessoas de todo o mundo e em tempo real. O Studio Sovrappensiero italiano oferece a obra de 2008 intitulada ‘Scented Time’, feita de cera altamente inflamável e convidando seus cinco sentidos a participar.

A exposição O’Clock Time Design, Design Time vai de 11 de Outubro de 2011 a 8 de janeiro de 2012.

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Artists and designers explore the concept of time in their work for the ‘O’Clock: Time Design, Design Time’ exhibition at Milan’s Triennale Design Museum, sponsored by Panerai. The Italian watchmaker first had its watches incorporated into Damien Hirst‘s artworks, such as ‘Skull with Watch’ in 2005, ‘The Tranquility of Solitude (for George Dyer)’ in 2006 and ‘Killing Time’ in 2008.

‘O’Clock: Time Design, Design Time’ incorporates work from designers and artists Marc Newson, Darren Almond and Marteen Baas, among others. The exhibits meditate on memory, eternity and death.

The Brazilian creative technologist João Wilbert, working for Benetton’s creative lab Fabrica, has contributed his ‘Exquisite Clock‘, a series of interactive screens that flash images of everyday objects resembling numbers as people from around the world upload them. And Italy’s Studio Sovrappensiero offers up its highly flammable 2008 waxwork ‘Scented Time’, calling on your five senses to participate.

The O’Clock Time Design, Design Time exhibition runs from 11th October 2011 to 8th January 2012.


‘Exquisite Clock‘ by João Wilbert

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