McQ pop-up shop at Selfridges London

July 4, 2011


McQ installation at Selfridges London

Seguindo a tendência das pop-up shops, a Selfridges de Londres reservou um espaço para a linha McQ de Alexander McQueen. Lançada em 2006, a McQ tem uma proposta mais casual e vanguardista para roupas, jóias, bolsas e sapatos, além de um preço mais acessível que os da marca de luxo.

A instalação, que acontece de primeiro a 31 de julho, apresenta a coleção feminina de Pré Outono Inverno 2011, baseada no estilo assinatura do designer com calças de cintura baixa, elementos da alfaiataria masculina e peças estruturadas de influência punk. A coleção leva materiais naturais como cotton, lã, seda e couro, com apliques de zípers e alfinetes feitos a mão.

O espaço simula uma parede decorada com grafite, reproduzindo o detalhe de uma jaqueta jeans com referências a Lee Alexander McQueen e temas comuns aos artistas. Quem fizer compras de 750 libras ou mais em julho será convidado aos estúdios McQ para encontrar um dos designers da linha e ter uma das peças customizadas com alfinetes e pingentes.

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Following the trend of the pop-up shops, Selfridges London reserved a space for Alexander McQueen’s contemporary line McQ. Launched in 2006, McQ has a more casual feel to its clothes, jewelry, bags, and shoes, is more accessible and a little more edgy than the luxurious brand.

The installation runs from 1 July – 31 July on 3 Floor, Women’s Contemporary and house the Women’s Pre Autumn/Winter 2011 collection, which was based around the late Lee Alexander McQueen’s signature McQ styles including low-slung trousers, men’s tailoring, structuring and punk influences, the pre-fall collection uses natural materials such as cotton, wool, silk and leather.

The space was decorated with graffiti and those who purchase £750 or more of McQ in the month of July will be invited for a private appointment at McQ’s Clerkenwell studio to get one of their McQ purchases customised with the signature safety pin embellishment and have the opportunity to meet with one of the McQ’s designers.


McQ Pre-Fall/Winter ’11 collection

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Watch Rory Manning Wears McQ Pre-Fall/Winter 2011 and other wonderful videos shot for the campaign on Alexander McQueen’s Facebook page

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