Family, friends and the British pioneer of pop art

February 5, 2011

Para sua campanha publicitária de Primavera/Verão 2011, a Missoni contou com ‘a little help’ na direção de arte de Sir Peter Blake, criador da icônica capa de ‘Sgt Pepper’s Lonely Hearts Club Band’ dos Beatles. As fotos foram feitas no ‘Museum of Everything’ em Londres – onde o pioneiro da pop art britânica está exibindo sua coleção de objetos pessoais até que o museu feche suas portas, dia 14 de fevereiro. Nos cenários peculiares, ao invés do quarteto de Liverpool e seus convidados, estão a família Missoni e seus amigos. O vídeo, terceira mídia da campanha depois de colagem e fotografia, retrata ‘a day in the life’ dos envolvidos no projeto.

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For its Spring/Summer 2011 advertising campaign, the italian fashion house Missoni got a little help on the art direction from Sir Peter Blake, creator of the iconic cover of The Beatles’ ‘Sgt Pepper’s Lonely Hearts Club Band’ album. The photos were shot at the Museum of Everything in London – where the British pop art pioneer helds an exhibition of his memorabilia until February, 14th. In the peculiar scenarios, instead of the Fab Four and their friends, Missoni’s family and their acquaintances. The video, third media of the campaign after collage and photography, tells us about ‘a day in the life’ of those involved in the project.

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